Authentic Communication Can Reduce Risky Teen Drink

While Fear-Based Messaging Around Alcohol Aimed Towards Teens is Common Practice, New Research Suggests A Key to Curbing Adolescents’ Risky Drink Behavior Is Through and Open Communication That AcknoWledges Some of the positive aspects WHILE WHILE WARNING OF THE DISTRATIVE Questions of Drinking.

University of Adelaide’s Dr. David Jaud from the Adelaide Business School Explains That Communication Should Be Genuine and Balanced to Provide Effective Messaging to Reduce Excessive Drinking Behavior in Adolescents.

“Positive Communication Messages on Drinking Can Include AcknowledGing The Teen’s Need for Socializing, Belongingness, and Pleasurable Experiences, While Clearly Stating The Negative Consequences, Such AS, The Standard Health and Safety Risks, Along with Emphasizing Social Risk Like Embarrassment,” said Dr. Jaud, who conducted the Study as parts of an International Team Including Dr. Alexandra Hess and Dr. Sarah Dodds from Massey University in New Zealand, as well as Dr. Claire Garnier and Professor Olivier Gergaud from Kedge Business School in France.

“We Found That Alcohol-Relaced Messaging Should HighLight Both Negative and Positive Consequences of Alcohol Drinking, this is what teens find more authentic.

“We also found that authentic communication needs to align with authentic behavior; for example, parents being honest about their past and playing a positive role model, such as drinking responsibly themselves, and teenagers feeling that they can have teen experiences while having clear boundaries. This communal needs to occur in an open and trusting environment, in Which Every Member Feels Comfortable to Talk About Alcohol Consumption.

“Although Teen Drink is on the Decline, Risky Drink is Still a Major Health Issue That Needs Addressing.”

Alcohol Overconsumptio is a Major Societal Issue in Many Countries, Particularly for Teenagers AGED 15 to 19. National Institute on Alcohol Abuse and Alcoholism (Niaa) Reports That People Who Begin Before the AGE of 15 Are at a Higher Risk for Development Alcohol Use Disorder Later in life. World Health Organization (Who) Reports One Third of Teens have Drunk Excessively.

Dr. Jaud says Adolescent Behavior is Complex, Particularly When It Comes to Alcohol Consumption, and Navigating the Best Way to Communicate Safe Drinking is Equally Challenging.

“The Question is How Can Parents and Public Policymakers Education Teens and Young Adults About Alcohol? How Can Parents and Caregivers Communicate Effectively to Prevent Their Tenagers from Drinking Excessively?” Dr. Jaud says.

“Our Research Aims to Provide Parents and Public Policymakers with Guidelines to Help Discouge Teenagers and Young Adults From Drinking Excessively.”

The Mixed Method-Based Research, published In the Journal of Public Policy & MarketingINVOLVED INTERVIEWING FAMILIES IN New Zealand and France, Where Parents Were Social Drinkers and Their Teens Had Some Exposure to Alcohol. The Team Also ran an Online Experiment on Different Types of Messaging Through The Social Marketing Advertising Campaign for Adolescents AGED 18 to 19.

Dr. Jaud Explains That Prior Research on Communication on Teen Drinking has mainly focused on communicating the negative aspects of drinking alcohol, and this approach has Often Been Promoted in Public Discourse.

“In the Past, Most Communication Used Warning and Fear-Based Messages Around Alcohol, Particularly Emphasizing the Negative Consequences of Alcohol Consumption. This includes centring on car accidents, health issues, sex assaults, and so on,” Dr. Jaud says.

“We Found in Our Experiment That Both Negative and Positive Views of Drinking Alcohol in A Public Advert Context Encerage Young Adults 18 To 19 Years to Consumer Alcohol, Rather Than either negative-only or Positive-Only Communication. This Research is the first to look at the authenticity of communication in an alcohol context, where teens, parent and educators talk openly and honestly about alcohol and cream an environment in Which Such communication and behavior are experienced. “

Dr. Jaud says Implement this framework based on Authentic Communication and Engagement Could Be TESTED in Different Risky Behavior Contexts Such Vaping, Social Media, Or Drug Use.